Shampoo: Sterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter. Directions: Massage into wet hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration. Conditioner: Blonde or silver heair needs specific conditioning and our Sterling Silver is up for the challenge. Formulated to eliminate brassy yellow tones from blonde and silver hair with its unique violet base, our toning conditioner provides intense moisture, condition, and luster to hair. pH 4.5-5.5. Directions: Massage into clean, wet hair for 1-3 minutes. Comb through. Rinse. Use once or twice a week for colour maintenance, more for persistent discolouration.