Ion Keratin Shampoo has a gentle, sulfate free formula that replenishes keratin protein and lost moisture for smoother, stronger, more manageable hair. Eliminates frizz, restores elasticity and helps repair breakage, while locking out humidity and preparing hair for easier, faster blow drying. Improves and prolongs the results of any Keratin Smoothing treatment and is safe for natural, chemically treated or color treated hair. Shampoo is sulfate, sodium and chloride free. All Items are 100% Authentic and Brand New. I am a Licensed Professional and I do not carry nor deal with counterfeits and used items for obvious hygiene reasons. I care about what your hair and skin needs and I am proud to supply you with great products.