Strengthens and moisturizes weak, damaged hair. Gentle enough for daily use. Safe for color-treated hair. Paraben free ion Effective Care Shampoo provides intensive strengthening and moisture. Use this shampoo daily to fortify dry, damaged, weak hair with proteins and vitamins. All Items are 100% Authentic and Brand New. I am a Licensed Professional and I do not carry nor deal with counterfeits and used items for obvious hygiene reasons. I care about what your hair and skin needs and I am proud to supply you with great products.