Go lighter and brighter as you wash. John Frieda Sheer Blonde Go Blonder Lightening Shampoo and Conditioner cleanses while gradually brightening up natural, color-treated, or highlighted blonde shades. With citrus extract and chamomile, this hair lightening shampoo helps to deliver illuminated, sun-kissed color, while strengthening hair. Mild enough to use every day, John Frieda Sheer Blonde Go Blonder Lightening Shampoo and Conditioner is ammonia- and peroxide-free and leaves blonde hair feeling as good as it looks. As a toning shampoo, it neutralizes and prevents brassiness with color protection for enhanced color. BRIGHTEN WITHOUT DRYING - John Frieda Go Blonder is a mild cleanser that gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde. ACTIVE INGREDIENTS - John Frieda Sheer Blonde Go Blonder shampoo and Conditioner is formulated with our citrus and chamomile, and our BlondMend Technology. SAFE FOR COLOR TREATED HAIR - John Frieda Sheer Blonde hair products have been developed for safe use on natural, colour-treated, or highlighted hair. BEST USED TOGETHER. TAKE CONTROL OF YOUR COLOR - Use every time you wash your hair, whether it’s once a week or once a day. 8.3 Fl oz X 2