Keep Me Vivid Shampoo Helps ensure hair color stays intact. Its sulfate-free formula produces a milky, high-foam lather that gently cleanses, so your new hue remains vibrant and lasts for up to 65 days, when used as part of the Keep Me Vivid system. When it comes to maintaining a hot new hue for your hair, conditioner is always one of the main characters—it delivers hydration, softness and smoothness to strands that may have become dry in the chemical process. But Matrix Total Results