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Hair Shampoo / Customers' Most-Loved: Beauty / Most-loved beauty deals / Customers' Most-Loved Beauty
For Hair That Swings Both OUAI's: Not fine, not thick? This hydrating shampoo was made for strands in between. It cleanses, fights frizz, nourishes and revives shine for straight, wavy, curly and coily hair types.
Stronger Strands, Less Breakage Babassu oil hydrates hair and scalp. Coconut oil seals split ends and reduces breakage on dry, damaged strands. Kumquat extract revives shine. Keratin smooths frizz and detangles. Apply to roots and work through to ends.
A Clean Formula You Can Feel Good About: Sulfate, paraben and phthalate free. Safe for color-treated, keratin-treated and chemically-processed hair. Cruelty free and gluten free. Clean ingredients, no compromises.
Pair It For Best Results: Follow with OUAI Medium Conditioner for hydrated, smooth, frizz-free hair. Layer in OUAI Hair Oil for added shine and frizz control. Get on your OUAI to a happy medium with the full routine.
OUAI Hair, Body & Fragrance: This hydrating, frizz-fighting shampoo is made to transport you wherever you go, with a Mercer Street scent featuring notes of Italian lemon, jasmine, and white musk.