Product Description: BRIGHTEN UP THOSE BEAUTIFUL SILVER LOCKS It's back! Care for your silver hair with the same Pantene Pro-V Silver Expressions Shampoo you know and love, now with a fresh new look. This paraben-free and silicone-free purple shampoo brightens and corrects gray, white, and silver hair to bring back its original look and tone. But how? Thanks to its purple pigment, it's able to neutralize the yellow tones your hair absorbs from the world around it. BRIGHTEN UP THOSE BEAUTIFUL SILVER LOCKS She's embracing her silver, letting her beauty and confidence shine through. Her hair is stunning, radiant, and a reflection of who she is inside and out. You can embrace yours, too. Care for your silver hair with Pantene Pro-V Silver Expressions Shampoo. This ultraviolet, anti-brass cream shampoo brightens and corrects yellow tones in gray, white and silver hair. FREQUENTLY ASKED QUESTIONS Q: What hair type is Pantene Pro-V Silver Expressions Shampoo meant for? A: Pantene Pro-V Silver Expressions Shampoo works on all hair types, but is made for white, gray, or silver hair. Q: How do I use Pantene Pro-V Silver Expressions Shampoo? A: Massage the creamy shampoo into your hair taking special care to hit the brassiest areas. Then, let it set in for 3–5 minutes before rinsing. Q: Is Pantene Pro-V Silver Expressions Shampoo safe for daily use? A: Yes, this toning shampoo is free of parabens and silicones and is gentle enough to use every day.