Playa Violet Brightening Shampoo NWOB 7.4 fl.oz/220ml. A purple shampoo with naturally derived pigments that deeply cleanses to rinse away brassiness and buildup for brighter, shinier strands. Hair Concerns: - Shine - Color Safe - Brassiness Highlighted Ingredients: - Butterfly Pea Protein: Combats brassiness and maintains color, vibrancy, softness, and shine. - Apple Cider Vinegar: Removes hard water and product buildup and restores pH balance and bounce of hair. - Vitamin C: Acts as an antioxidant and collagen booster and chlorine.